Apple Defends Itself Against Ads

Beware digital marketers and data brokers Apple has unveiled a new Safari upgrade that will prevent online monitoring The Cupertinobased technology company hopes that by removing these third party tags from each webpage it will provide users with an improved browsing experience free of interruptions such as ads or other distractions designed to track your activity across different websites without you knowing about them first hand or at the very least being able notice how much information is being collected while you are browsing

What changes are on the way for Safari

When any website attempts to access not only your cookies but also other data that browsers may otherwise supply you will be expressly prompted by your browser and given the option of whether or not this can occur This should help safeguard users from having their information accessible without their permission which is especially essential for advertisers that rely on these types of remarketing advertising to earn money

With their new set of technologies Intelligent Tracking Prevention 20 Apple is putting an end to the practise of data collection Apples Senior Vice President of Software Engineering Craig Federighi stated that the company values the privacy of its consumers as do we The upgrade will restrict third party data collection on users who use our devices as well as block harmful sites in Safari without asking for your browsing history or sending caloric counts every time you open any calories counters because why not

What else was revealed

Apple will also crack down on fingerprinting the practise of marketers assigning a trackable ID to particular devices based on information available through their browser This enables the gathering and analysis of data from fonts plugins or other configuration settings for use in targeted advertising campaigns Apple CEO Tim Cook disclosed the adjustment this week during his companys quarterly earnings conference call with investors it is aimed primarily at people who abuse these approaches which has been happening

The iOS 12 and Mojave updates not only disable Safaris ability to track but also deliver generic default information with no personalisation This implies that third party data collectors will no longer be able to discriminate between individual iPhone iPad or MacBook users

What impact will it have on marketers and users

Safaris new security features are on their way to eliminating Facebook and its ilk Apple CEO Tim Cook even offered an example popup saying in a recent interview Do you want cookies from facebookcom a website when surfing another site as proof that Safari will now safeguard consumers from corporations that utilise their personal data without consent

Safari users are concerned about their privacy so now could be a good moment to switch Marketers are unsure how they will react but they will most likely wait for Facebook or other digital marketing behemoths to react before taking any action If you need some quick advise on what type of engagement will be best for your audience