Apple Defends Itself Against Ads
Beware, digital marketers and data brokers! Apple has unveiled a new Safari upgrade that will prevent online monitoring. The Cupertino-based technology company hopes that by removing these third-party tags from each webpage, it will provide users with an improved browsing experience free of interruptions such as ads or other distractions designed to track your activity across different websites without you knowing about them first hand or, at the very least, being able notice how much information is being collected while you are browsing.
What changes are on the way for Safari?
When any website attempts to access not only your cookies but also other data that browsers may otherwise supply, you will be expressly prompted by your browser and given the option of whether or not this can occur. This should help safeguard users from having their information accessible without their permission, which is especially essential for advertisers that rely on these types of remarketing advertising to earn money!
With their new set of technologies, “Intelligent Tracking Prevention 2.0,” Apple is putting an end to the practise of data collection. Apple’s Senior Vice President of Software Engineering, Craig Federighi, stated that the company values the privacy of its consumers, as do we!
The upgrade will restrict third-party data collection on users who use our devices, as well as block harmful sites in Safari without asking for your browsing history or sending caloric counts every time you open any calories counters, because why not?
What else was revealed?
Apple will also crack down on “fingerprinting,” the practise of marketers assigning a trackable ID to particular devices based on information available through their browser. This enables the gathering and analysis of data from fonts, plugins, or other configuration settings for use in targeted advertising campaigns.
Apple CEO Tim Cook disclosed the adjustment this week during his company’s quarterly earnings conference call with investors; it is aimed primarily at people who abuse these approaches (which has been happening).
The iOS 12 and Mojave updates not only disable Safari’s ability to track, but also deliver generic default information with no personalisation. This implies that third-party data collectors will no longer be able to discriminate between individual iPhone/iPad or MacBook users!
What impact will it have on marketers and users?
Safari’s new security features are on their way to eliminating Facebook and its ilk. Apple CEO Tim Cook even offered an example popup saying in a recent interview “Do you want cookies from facebook.com (a website)?” when surfing another site as proof that Safari will now safeguard consumers from corporations that utilise their personal data without consent.”
Safari users are concerned about their privacy, so now could be a good moment to switch. Marketers are unsure how they will react, but they will most likely wait for Facebook or other digital marketing behemoths to react before taking any action. If you need some quick advise on what type of engagement will be best for your audience.