A New Study Reveals Amazon PPC Insights, Among Other Things!
SEO News and Analysis from a Digital Marketing Agency and Blog
This Week in Search is back with a fresh report that sheds light on the health of Amazon’s and Google’s PPC battle. Both appear to be attracting the attention of digital advertising, who appear to be more interested in their services than ever before!
According to a Marin Software analysis, foreign advertisers are now allocating 24% of their overall digital ad expenditure to Amazon. Wes MacLaggan stated in an interview with The Atlantic’s AdExchanger podcast earlier this year (July): “It has become effectively the front door for customers, and we’re keen to assist companies build presence in the quarters ahead.” This is due to the fact that customers can search through products at your fingertips, finding what people want faster than ever before- empowering them even more in purchasing selections!
For advertising, Amazon is a unique experience. Amazon’s ROAS is typically higher than Google’s because searchers are typically further along the purchasing path, and their algorithms factor in things like reviews, making bidding more complicated. It also takes longer to ramp up an ad campaign to peak efficiency compared to competitors such as Facebook or Twitter, where ads can be bid down due to fast-moving traffic from consumers.
Amazon released the ‘International Shopping’ experience within its mobile app in April 2018. Kiwis may now buy products on Amazon by automatically removing items that are not eligible for shipment to New Zealand and providing exact pricing in NZD with estimates of how much they’ll cost once dispatched, as well as import duty rates if necessary.
Facebook’s Ads Manager App has been updated.
Facebook’s Ads Manager app was recently updated to feature a suite of creative options for advertisers. You can now create ad content on the go using your mobile device, including the ability to add hashtags and connect it to other social media accounts! The new features are now accessible in both iOS ( Apple ) and Android versions; thus, if you require them, be sure to get them as soon as possible.
The #InMyFeelingsChallenge has gone viral on social media. Creators can use it by simply inserting hashtags in their video descriptions, which will show you the top videos on that topic as well as the most recent ones! You also have access to the “Searchers Related To” area, where they’ll display all three mentioned hashtags at most for each—users must also respect YouTube’s regulations on overusing them (refraining from mentioning more than 3).
Rachel has spent her entire professional career writing because she has a passion for the arts. After graduating from the University of Auckland with an English degree, she landed herself at PureSEO, where she soon climbed to Editor-in-Chief by day while simultaneously teaching dance classes on weekends!
Only a few days old in this industry, we are waiting to see what effects new changes have on YouTube optimisation. This is something that all SEO’s are dealing with these days, especially since Google called them out directly about their current practises. There is no denying that it affects us more than ever before.
Our blog will keep you up to date. Get access to exclusive content and updates that will assist you in growing your business!